Privacy Policy

Last Updated August 31st, 2025.

1. Introduction

Aura Wellness Co. (“we,” “us,” “our”) is committed to protecting the privacy of our website visitors and clients. This Privacy Policy explains how we collect, use, disclose, and protect your personal information in compliance with Illinois law, including the Illinois Personal Information Protection Act (PIPA).

2. Information We Collect

  • Personal Information: Name, contact details, email, address, health information, insurance data—collected only when voluntarily provided (e.g., appointment booking, email subscription).

  • Sensitive Personal Information: If you provide biometric data (e.g., for access control or wellness devices), we will only collect this with your written informed consent, following BIPA requirements.

  • Usage Data: IP address, browser type, referring URL, pages viewed—to improve website experience.

3. Use of Your Information

We may use your information to:

  • Provide wellness services and respond to inquiries.

  • Process payments or appointments.

  • Send service-related updates or marketing (with your consent).

  • Improve our services and website.

  • Comply with legal or regulatory requirements.

4. Data Security and Retention

  • We implement reasonable security measures (technical, administrative, and physical) to safeguard your data, as required by PIPA.

  • Personal data no longer required is securely destroyed—paper records are shredded or incinerated; digital files are deleted and made unrecoverable.

5. Third-Party Sharing

  • We do not sell or share your personal information with third parties for their marketing purposes.

  • Data may be shared with vendors (e.g., booking platforms) only under written agreements requiring them to maintain reasonable security measures.

  • Disclosure may be required by law or during legal processes.

6. Data Breach Notification

In the event of a data breach affecting personal information of Illinois residents, we will notify affected individuals “in the most expedient time possible and without unreasonable delay”, in accordance with PIPA.

7. Your Rights (Illinois)

As an Illinois resident, you have:

  • Right to Access your data.

  • Right to Correct inaccuracies.

  • Right to Delete your personal information.

  • Right to Opt-Out of certain processing of sensitive data.

  • Right to Data Portability. Requests can be submitted via our contact details below.

8. Cookies and Tracking

Our website may use cookies and similar technologies for analytics and functionality. We will provide notice and, if required by law, request your consent before placing tracking cookies.

9. Updates to This Policy

We may update this Privacy Policy as our practices or applicable laws evolve. Changes will be posted with the “Last Updated” date, and significant changes will be directly communicated.

10. Contact Us

If you have questions or wish to exercise your privacy rights, contact:
Aura Wellness Collective
Edwardsville, IL 62025
618-917-9460 | holly@auracollective.org